The dion lee physical environment expresses a luxurious form of incompleteness. This has developed the spatial identity of dion lee stores.
The fit-out is slick and industrial, with natural light sifted through the branches of jacarandas on the street. The change rooms feature blush-pink carpet and walls, in contrast to the rest of the space, where clothes are suspended on stark chrome racks and textured works of art hang against exposed brick and plywood. The furnishings are luxurious but raw; the edges feel undone – mirroring the aesthetic of Lee’s latest collection.
The material palette is informed by industrial & utilitarian elements familiar to lee's aesthetic; concrete, chrome, glass and mirror form a tonal canvas to lee's collections. blush carpet lines the fitting rooms + oak flooring brings softness + textural diversity to dion lee sites.